Market Research

Main Issue: Metric Muse, a branding agency, needed to attract more clients and gain a deeper understanding of their target audience's wants and needs.

Solution: Through individual interviews of focus groups with their target audience, I’ve managed to summarize the best ways to attract new clients, and used the insights to run better-targeted Google Ads and LinkedIn Ads for them, with a total yearly budget of $55K.

Results: An 8:1 ROAS, resulting in $380K in profit.