Google Ads

Main Issue: Over 20 freelance clients needed to drive targeted traffic and conversions through paid search, while maximizing their ROI.  

Solution: I carefully set up and optimize Google Ads campaigns, focusing on a 3-6-9 ad group structure, copywriting, and keyword targeting.  

Results: After around 18 weeks of optimization for each client (on average), these were the results: 

  • ROAS of 8:1

  • CTR of 5.4%

  • Conversion Rate of 4.5%

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